Pirelli and Sustainable Development

A company's performance cannot be considered in economic terms only : it must also be evaluated in light of the contribution the company brings to the quality of social and environmental systems, with an awareness of the connections existing among economic, environmental and social dimensions and of the impacts that a decision taken in one of these areas has on the others, whether visible or not.

The main challenge that companies have to face in order to remain sustainable and competitive in the long term is that of reconciling the expectations of the various stakeholders, even when these do not converge.

 

News & Events

   

26/11/2008 - The Swiss prefer Pirelli tyres: Pirelli is the best brand of the year. So say the readers of the prestigious magazine Auto Illustrierte

For the third consecutive year, Pirelli has won the competitive survey most loved by the readers of Auto Illustrierte, the prestigious independent motoring magazine of Switzerland. In the section Best Tuning Cars & Best Brands 2008, over 2,400 readers taking part in the initiative voted for Pirelli as the 'Best Brand' in the tyre category.
The Best Brand survey has become an important institution for the magazine, especially among tuning enthusiasts.
The presentation of the Best Tuning Cars & Best Brands 2008 awards conferred on the winners by AI readers took place on 13 November in Basle, its regular venue, during the most important and most visited motor exhibition of German-speaking Switzerland, the Auto Zürich Car Show.
Dieter Jermann, Director Swiss Market Pirelli Tyre (Europe) SA, accepted the Best Brand Award 2008 in person.

Inter Campus Rumania kicks off: forty children involved in this first phase of the project.

The educators of "New Community" have also started their work
Training has begun at Slatina under the Inter Campus Rumania project, the soccer school of F.C. Internazionale run in collaboration with Pirelli Tyres Rumania, which aims at the social integration of the participant boys of between eight and 14 years-old through the activity and values of the sport.
Between 6 and 10 October, two Inter Campus coaches, Alessio Cacciato and Roberto Picardi, organised the two groups of 40 children, who will train every two weeks at the Slatina Sports High School. The youngsters come from socially troubled environments and include Romany children, those who live in orphanages or come from poor families in the town. Among them are also the sons of Pirelli employees.

Training has also begun of two selected local coaches, Catalin Zlatea and Viorel Calostescu, who will follow the two groups of children and another of older students from the Sports High School. The coaches will initially have the function of interns, but in the future they could represent a valid resource with a view to enlarging the project.
At the same time, the local educators, Constantina Patrascu and Ionut Oporanu, who were selected by New Community - the organisation specialised in projects of cultural mediation and social integration, who are involved in the project - are already following the groups of children on a daily basis, paying particular attention to relations between them and working to encourage their integration.

From the inauguration of the first factory in July 2005 until today, Inter Campus Rumania is one of the programmes wanted by Pirelli Tyres Rumania for the well-being of the community of Oltenia. This is the province of Rumania in which there are two tyre factories and where Pirelli intends to create an improvement in the quality of life, in line with it's principals of corporate social responsibility that distinguishes it's operations throughout the world.

14/11/2008 - Pirelli promotes quality, the key to success Participation in the 20th National Campaign for Quality: objective, awareness

Quality, like paying attention to the customer, innovation and competitiveness, added value that permits the elimination of waste and improvement in productivity. The strategic fulcrum for the construction of success.
This is the theme of the 20th National Campaign for Quality, which this year can also count on the participation of Pirelli.
The initiative, launched way back in 1989 by three great quality associations operating in Japan, the U.S.A. and Europe, has become a national recurrence that has as its objective the promotion of the strategic role of quality in the Italian national system.
In addition, in 1995 the National Campaign for Quality became part of an entire European Quality Week launched by the European Union, inviting member states to hold a series of promotional initiatives during the month of November to spread the theme of quality.
On the occasion of this campaign, backed by the patronage of the President of the Italian Republic and key ministers, an advertising announcement will be published in the country's leading daily newspapers and a series of interesting conventions will be organised in various Italian cities to emphasise the importance of quality and the development of a new culture on the subject.